Bachelor of Business with Major in Marketing
Undergraduate degree building core knowledge and skills in business & commerce.
Undergraduate degree building core knowledge and skills in business & commerce.
55 Wellesley St E, Auckland CBD, Auckland 1010, New Zealand
This bachelor qualification develops comprehensive undergraduate knowledge in business and commerce, combining theory, applied projects, and professional preparation for graduate employment or further study.
English entry commonly IELTS 6.0–6.5 overall (no band below 5.5–6.0). Some programs require mathematics, science, or portfolio prerequisites.
Graduates pursue roles such as business analyst, accountant, financial adviser, marketing coordinator, human resources officer, management trainee, operations coordinator, and entrepreneur. Pathways extend across banking, consulting, retail, logistics, technology firms, government, and not-for-profit organisations in Australia, New Zealand, and internationally.
- Financial Accounting
- Microeconomics
- Marketing Principles
- Business Statistics
- Organisational Behaviour
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